Faultless Caster Launches New Website with Online Store
May 3, 2010
Faultless Caster, a 100+ year old caster manufacturing company, is pleased to announce the launch of its new website, which includes an online store. This new website contains information for everyone, from the caster novice to the design engineer. Faultless' new store allows visitors to view casters by series or part number in addition to sorting by load capacity, wheel diameter, etc. The site also offers a compare function for users to easily review and evaluate specific product details.
The new Faultless website is a global gateway for the company. It features a clean look, easy navigation, and an online store for those looking to purchase and receive their casters quickly. The website will showcase Faultless' extensive product line - about us, caster specifying tools, engineering drawings, and general product information. When customers place orders, the casters will automatically ship from the nearest of 16 nationally based sales and service centers, ensuring the customer the quickest delivery and best freight rates.
"In many cases a website is a company's main information connection with the outside world, so it is important that our website caters to all kinds of customers," states Brian Hakeem, Marketing Manager for Faultless Casters, "We wanted to provide a positive experience for anyone looking for a caster and make the information gathering and buying process simple and worry free."
Faultless Caster has been manufacturing products for over 100 years. It provides over 10,000 different casters for almost every conceivable type of application. Faultless' casters can be found everywhere from inside manufacturing facilities, to restaurants and bakeries, to hospitals and hotels, and even in everyday use in people's own homes.
Faultless partnered with LKF, a leading digital marketing agency based in Kalamazoo, MI, to develop the new website.
LKF Marketing is a full-service advertising agency located in Kalamazoo, Michigan. Its experience, creativity, and innovative thinking, helps customers create branding and marketing programs'; including websites, direct mail, branding, media buying, strategic planning, and more. For more information visit www.lkfmarketing.com.
As one of the world's premiere caster manufacturers, Faultless provides casters and wheels for nearly every mobility purpose-more than 10,000 different high-quality caster combinations.